Younger Artist Managers Have a Great Advantage

Welcome back, friends. This week I will be discussing a theory of mine that shows how a younger generation of Artist Managers and a younger generation of business people can find themselves in a position of advantage. As in many business fields, artist management heavily relies on communication, particularly deal making and negotiations. I am very interested in this aspect of the industry which led to this discussion.
Let us be clear. When I talk about a younger generation of managers and business people in general, I am specifically looking at an age range around 23-30. Why do I believe that these people are in an advantageous position in communication? The answer is simple. This is generally the group of people that grew up in between the old school, traditional way of business communications and the new age, digital communication, social networking style of business communications.

This theory goes both ways. If you are able to understand and implement the strategies of both traditional and newer communication styles, you will be in a great position and will be able to transcend other's age and style. Likewise, if people are not able to operate in both of these worlds of communication they will only limit their potential.

Knowing your counterpart in any business communication process is essential. While the wave of digital communication and smart phone technology has sped up and depersonalized much of business communications, there is still plenty people who use and highly regard traditional communication styles. The people who still adopt these practices often respond quite unfavorably to the newer way of doing things.

What does all this mean? Essentially, the goal for any business person and artist managers in particular is to have strong communication skills. In today's world, however, there is a wide variation of practices that people adopt. First and foremost, it is extremely important to know whom you are communicating with and what style best suits the situation.

The important thing for people that are outside of the age range I have outlined is to understand the other side. The older generations have frantically tried to keep up with new technologies while recent college graduates and people younger have shown to seriously lack basic communication skills.

This brings us to the people inside the 23-30 range. It is important for these people to hold on to their skills in formal communications while adopting and honing new skills in the new world of communications. Being able to handle both of these styles is extremely important for artist managers and it is a skill set that cannot be underestimated.

Thanks again for stopping by, I'll see you all soon.

DK