Cheap Marketing for Artist Managers

Welcome back, friends. In some of my recent studies, I have gained an even greater regard to the distribution of content and how to market that content. When starting a company, the major hurdle that impairs most new companies is their lack of attention to detail in financial decisions and lack of initiative for innovation in marketing and promotion.

Luckily, if you are an artist manager or an artist doing self-promotion, there is a major part of your efforts that can be extraordinarily cheap. The most important one of these is your marketing strategy. The amount of resources at our fingertips is greater now than at any other point in history, and tomorrow will be greater than today's. That is the nature of technology, and this artist management industry.

We all know about the "old-school" fail-safes of social marketing through Facebook, Twitter, etc. Today, however, there are literally hundreds of sites than can have an incredible impact on your artist's career. From sites where you build profiles and message boards, to those where you can post your music, or even sites where you can fund projects, the opportunities are almost endless. This has led to a surge in quick and fleeting trends. New ideas for musicians and their managers are constantly developing and evolving. With the amount of outlets to get an artist's message out there, managers need to be innovative and try out a multitude of small projects and ideas they may have.

Videos have also become an integral part of the artist's portfolio. With the overload of promotional efforts through social media sites, videos are becoming ever more important (sometimes just as important than the song). The video allows a whole new way for an artist to express themselves beyond their music. Building a persona with an artist through series of videos allows fans to feel more connected with the artist, thus making them more likely to purchase music, concert tickets, or other offerings. 

The best part about these solutions is that they are either cheap or free. Social media marketing is a very strong and powerful tool, but only accessing the top sites is just putting your concentrated efforts towards a bigger pool of thousands of competitors vying for the exact same attention. Putting the efforts on newer and more creative sites and using video content is just a few ways to make your efforts more meaningful and more cost effective.

Thanks again for reading,

DK.