Sunday, July 22, 2012

Business Managers in the Music Industry


Welcome, friends, to another post from the Kraus Artist Management blog. This week's post will continue to look at trending issues in this industry, as well as discuss some of the tasks artist managers have to deal with on a day-to-day basis as it pertains to the music industry. The artist management role tends to paint a cloudy picture to those not submerged directly in it's waters. Hopefully this post will help clear the air on exactly WHAT these professionals actually do.


A lot of work is needed to succeed as an artist manager. If you're looking for a position that receives constant praise and adoration, this field may not be for you. You will not have fans and you will not win awards. You may, however, win the respect of colleagues and clients, which will eventually lead to a whole new kind of self-realization.

What does a musician's business manager actually do? According to the Billboard article by Glenn Peoples, today's managers are tasked with a multitude of responsibilities that are constantly evolving. They may track receipts and expenses, perform audits, set tour budgets, and deal with many other financial matters.

The key role of the manager is is dealing with things on the business side. It is extremely important that managers run the business side of creative artists, and let the artists focus on what they do best; create music. Artists tend to not be the best at business, and business minds usually do not have the skills necessary to create music, or any other type of medium for that matter. It is important that artists and managers find their counterpart to be competent, hard working, and they should all share the same passions and goals.

Last April, some of the greatest artists and managers involved in the reshaping of the music business came together in a relatively new international conference called Rethink Music. This annual convention attracts  thousands of artists, industry professionals, and all types of artist management. It is an innovative gathering that produces an abundance of idea's pertaining to the music industry, and where it is heading in the future. For more information on exactly what types of issues are discussed at this conference, check out the video below from John Vanhala from Island Def Jam Records.

Thanks for stopping by,

DK